Icelandair Group
Industry - Aviation Transportation
Background
Icelandair Group is a holding company with 12 independent subsidiaries, focused on the airline and tourism sectors. Icelandair Group is listed on the Nasdaq OMX/Iceland as ICEAIR. The companies within Icelandair Group and their predecessors have been in aviation for over 70 years. The largest subsidiary is the international airline Icelandair, which runs a hub and spoke network system from its base in Iceland to some 23 destinations in North America and Europe. The groups second largest subsidiary company is Travel Service in the Czech Republic. Other known companies include Air Iceland, Loftleidir Icelandic, SmartLynx and Bluebird Cargo. The Group’s structure puts focus on two key venues: Scheduled Airline and Tourism, and Capacity Solutions for the global aviation market. The combined fleet of Icelandair Group counts 69 aircraft. In the year 2007 the turnover of Icelandair Group was around 1 billion dollars. The Group employs approximately 3,000 people. Björgólfur Jóhannsson is President and CEO of Icelandair Group. For further information visit www.icelandairgroup.com
Airlines operate in a highly competitive market utilizing high value assets to transport their customers and to deliver the service their customers expect. Operational disruption can have dramatic impact on customer experience and operating costs. Minutes costs thousands of dollars in this volume and margins industry. Efficiency in handling deviations tracking in daily operations, as well as managing incidents and crises are key to ensuring customer satisfaction and minimising operating costs.
Value
Icelandair will use Crisis Manager to achieve the next level of efficiency in handling deviations tracking in its daily operations as well as managing their incidents and crises. As part of the project, the Next-of-Kin module will be expanded to meet the airline industry’s special requirements.
“We selected Intrapoint's Crisis Manager incident and crisis management solution because it was the best-rounded and user-friendly system we have encountered - everything is in one place. It is also easy for newcomers to jump in with very minimal training and be immediately productive,” says Stephanie Smith, Manager Emergency Response Planning at Icelandair. Crisis Manager is an industry-leading incident and crisis management solution, which provides end-to-end planning, training, rapid response, decision support and recovery for all phases of incident and crisis management. Crisis Manager continually leverages its thought leadership and innovation in the crisis management field to develop the most advanced, yet-easy-to-use solutions available on the market today. The company’s comprehensive suite of products is designed exclusively to optimize the outcomes of crises, whether they are physical, environmental, financial, product-related, or reputational in nature.
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